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The updated and revised tale of an itinerant climber and the education of a reluctant businessman, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.
The updated and revised tale of an itinerant climber and the education of a reluctant businessman, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.
Cordee

Let My People Go Surfing - Yvon Chouinard

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Let My People Go Surfing - Yvon Chouinard Information

Season : SS21

Brand : Cordee

Code : 5001272

The updated and revised tale of an itinerant climber and the education of a reluctant businessman. In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

Yvon Chouinard, founder and owner of Patagonia, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. His tinkering led to an improved ice axe that is the basis for modern ice axe design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organisations. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

  • Author: YVON CHOUINARD
  • No of Pages: 258
  • Page Size: 165 x 240 mm
  • ISBN 10: 0143109677
  • ISBN 13: 9780143109679
  • Publisher: Turnaround Publisher Services Ltd
  • Published Date: September 2016
  • Edition: Revised 2016
  • Binding: Paperback
  • Illustrations: b&w and colour photos
  • Weight: 580g
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