The Joe Brown Shops (Est 1966) and The Climbers Shop (Est 1959)

With over 100 years of retail heritage our shops are incredibly proud to offer a huge choice of clothing and equipment for climbers, mountaineers, hillwalkers and trail runners. Our story was begun by pioneers back in the days when hemp ropes were all the rage. Today, our team are equally passionate about sharing their experience of the products we stock so you don’t have to experience the hard lessons they have already learned. To read about our journey and where we are heading click below….

admin23/03/2010 15:48:58

Capel Curig Betws-Y-Coed LL24 0EN

Five Ten

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Five Ten

Five Ten’s roots trace back to Yosemite and Joshua Tree National Parks. Charles Cole, Five Ten’s founder and president, started the company in 1985. At the time, he was a footloose, 30-year-old climbing bum whose motto was “one with the dirt.” All climbers need rest days and Cole’s were well spent, earning him an engineering degree from University of Southern California and an MBA from the University of Michigan, Ann Arbor.

Raised in Southern California, Cole paid his climbing dues on the rough rock of Joshua Tree. Like many of his climbing contemporaries, he turned his sights to vast walls of Yosemite. Many of Cole’s first ascents, including the False Shield and Jolly Roger on El Cap, and Space, Queen of Spades and Autobahn on Half Dome, remain test pieces today.

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