The Joe Brown Shops (Est 1966) and The Climbers Shop (Est 1959)

With over 100 years of retail heritage our shops are incredibly proud to offer a huge choice of clothing and equipment for climbers, mountaineers, hillwalkers and trail runners. Our story was begun by pioneers back in the days when hemp ropes were all the rage. Today, our team are equally passionate about sharing their experience of the products we stock so you don’t have to experience the hard lessons they have already learned. To read about our journey and where we are heading click below….

admin23/03/2010 15:48:58

Capel Curig Betws-Y-Coed LL24 0EN

It’s Our Anniversary!

   Words by tcsh

   on 10/01/2019 15:25:10


Come to the Lake District and join us as we celebrate 60 years of specialist climbing, mountaineering, hillwalking and trail running!

We know our customers  love to enjoy the outdoors across a range of sports so to celebrate our 60th year of trading since our founder Frank Davies opened the doors to the legendary Ambleside shop we are planning an exciting year of getting outside and enjoying our local UNESCO World Heritage Site; the wonderful Lake District.

Our history is interwoven with some of the greatest names in British climbing, you can read a brief overview here, and we are honoured that many more have helped us to create a series of fantastic challenges so that you can join in and own a piece of your very own climbing, walking or fell running history. Intrigued? Want to get involved? Then read on…….


Since 1981 The Climbers Shop has hosted the log book for the Long Distance Walkers Association Cumbrian Centurion Challenge also known as The Trident Way. This is a high level route for experienced walkers but the beauty is that as long as your take in the three highest Lakeland (Trident) peaks of Helvellyn, Skiddaw and Scafell and cover 100 miles on the ground then whatever route you take is entirely up to you. If scrambling is your thing there are plenty of opportunities to make it a technical adventure, if not then there are plenty of footpaths that allow for keen walkers to complete the challenge around some of the most beautiful scenery the Lakes has to offer.

Full details are held on the LDWA website or you can pay a small fee to download a route description, photos and route cards at Adventure Guides UK. Better still, you can do your own thing for absolutely free! Why not sign up to our Strava club to keep track on your progress and share routes? Or you could sign up to our newsletter for updates on our special Anniversary Walks where you can join members of our staff team along the route as well as some very special guests! There will be exciting Academy Days too, where those wishing to venture into scrambling can tackle one of the more technical sections with a skilled Guide. Finally, there will be……PRIZES!!! Share your journey around the Cumbrian Centurion Challenge with us on social media using the hashtag #climbersshop60CCC for a chance to be entered in our prize draw for some fantastic kit from Mountain Equipment.

So, use the winter and Spring evenings to get planning, put in some training, grab your pack and join The Climbers Shop community on our 60th Anniversary Cumbrian Centurion Challenge!



Rock climbing is at the very core of our business so this summer we want to share our passion for the vertical world of the Lake District in a unique treasure hunt where you can search for the “Nuts of Legends”. The Climbers Shop has teamed up with our good friends at DMM and UK Climbing to give away no fewer than 60 x DMM Torque nuts. But these are not just any nuts, oh no, each nut is individually etched with “The Climbers Shop 60 Years” making them a limited edition and offering you the chance to own a little piece of climbing history.

You won’t find these for sale in our shops, you won’t find them available on our website, nor will you be able to simply click to enter this particular competition because in the spirit of our founders adventures, we have decided to make this competition a little more……..sporting.

Lakeland climbing legends such as Sir Chris Bonington, Doug Scott and James McHaffie have added their favourite routes to those we know that Frank Davies and Joe Brown climbed back in the day. The list offers a wide range of grades and routes spread across the Lakes. From May to September a host of climbing legends will be placing the Climbers Shop Anniversary Torque Nuts at either at the base or the top of a route on the list. Each nut will have a tag attached to it suggesting what you may want to do next…….

The sixty of you lucky enough to grab a nut will be invited to send in a selfie along with the location you found it so that your details can then be entered in a grand draw. The prize will be something that money just can’t buy – a priceless piece of mountain heritage in the form of a framed W Heaton-Cooper image signed by those involved.

From 1st May through to the 31st September the hunt is on. Not all Blue Nuts will be in place at the same time so be sure to check routes that you return to. Hints are highly likely to be published on The Climbers Shop social media in the interim.

Why not make this your summer of trad and take inspiration from some of the greatest British climbers of all time. Tackle some of the world’s greatest lines, climb in the footsteps of legends and learn a profound respect for route descriptions involving words such as “bold” and “intimidating”. Alternatively, visually appreciate the lines of the masters, acquire your blue Torque Nut (if you’re lucky) and climb something well within whatever grade you choose to enjoy the vertical world.

We can’t wait!!!! Grab a guidebook, get planning, get climbing (hopefully) claim your Nut of Legends and enjoy our wonderful sport, safely.



Entries are now open so get a training plan and join us on a magnificent 60k trot around some of the finest scenery the Lake District has to offer. September the 8th will be the day of our Ambleside Trail 60 run expertly organised by local charity Brathay (organisers of the Windermere marathon etc) Our staff team have chosen a trail route that starts in Ambleside taking in spectacular views among the classic Loughrigg, Tarn Hows, Langdales but also taking in the lesser known Gibson Knott and Langstrath – so beautiful that it features in the opening credits of Countryfile. The run will be flagged and supported with four checkpoints before you return to Ambleside for a well earned hot meal. The first 100 entries will benefit from a reduced entry fee of £60 so hurry and get signed up!

This run will be part of our Ultra Running Event held at our Ambleside shop across the weekend of the 7-8 September where suppliers will be on hand to answer kit questions as well as a host of workshops run by local physio’s, running guides and navigation specialists AND a Saturday evening talk with the fell running legend himself; Joss Naylor MBE.

So, if you are thinking about having a go at your first ultra – this is a fantastic opportunity to enjoy a stride out in the fells with a host of friendly people out to enjoy the experience but don’t worry if you are a hardcore runner – our route setters have made sure there is plenty of technical fun in there for you too.


Whatever your activity we hope you enjoy a fantastic 2019 full of adventures and challenges, laughter and fun.

See you on the hill!

The Climbers Shop and Joe Brown staff team


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