A small UK based company, Wild Country is now owned by Italian brand Salewa. Their team are all climbers with a passion for all things rock! Wild Country are based in the heart of the Peak District, the world famous English climbing area. Known for producing the original 'Friend', they've been at the forefront of climbing innovations ever since.
They also produce everything else you could need for a days cragging, from harnesses to helmets, karabiners to protection.